With new ideas, new culture shock, new elements into the traditional ceramics. In recent years, a new cultural and creative – is the rapid development of ceramic jewelry. The emergence of ceramic jewelry, broken jewelry in China have remained in the original pearls, diamonds, crystal, metal, wood and other limitations of the main raw materials, ceramics, jewelry, or by modeling surprising or new look at the decorations on the show, creating a timeless meaning artistic image. Ceramic jewelry like gemstones, like jade, agate wins, the aesthetic development of the jewelry design a new vision to meet people of different personality aesthetic needs of a variety of modern jewelry. No doubt, ceramic jewelry has great market potential.
Application of ceramic materials in the jewelry is still small, but the characteristics of ceramic in its own to bring a new visual effects and texture. If the best performance out of rough pottery, the atmosphere, the effects of natural and simple; fine china and delicate porcelain, semi-transparent, pure, moist, shiny, “white as jade, bright as a mirror, as thin as paper, such as chime sound” is The four characteristics; purple clay has a “color is not brilliant, not greasy quality” features. Yixing Art biggest feature is the “quality, prime-shaped, plain, plain decoration,” not on the color, not glazing, but show a pure and honest, delicate, refined minimalist style is primitive. These attributes are unmatched by other materials.
First, the new and fashion
Ceramic jewelry making, and then have a strong exploratory and experimental features.Strange things people need to break into the market acceptance of fixed type. New generation of consumer groups, active thinking, passionate and full of fantasy, keep a novelty, difference of the state, easy to accept new things in the real world always have great interest in new things, willing to try new things . Reflected in consumer psychology and consumer behavior, manifested as the pursuit of novelty and fashion, the pursuit of beauty, like the spirit of the times on behalf of trends and commodity rich. In the consumer market, they are often the first buyers of new products, and consumer leaders.Ceramic jewelry to the market and is recognized by consumers the guidance they played a significant role.
Second, reflecting the cultural factors
Jewelry to ceramics, was also given a clear national identity and Chinese cultural values, portray the Chinese people’s psychological, spiritual and character development and change, along with the Chinese nation’s material and spiritual civilization forward, reflecting China nation’s cultural information and times. In addition, ceramic jewelry is no hazardous materials and environmental in nature. Ceramic jewelry consumers can feel good for human health is a “Green Jewelry” and it contains the human care.
If the selection of products on the generation of cheap and reliable standard is, then, this generation of consumers to pay more attention to quality of life, the standard selection of goods is more focused on the added value of goods and culture, to reflect the individual’s unique qualities and subjective feelings. Many international brands such as Nike’s brand spirit should be more prominent. ”Sports, performances, free and easy, free the spirit of the athletes,” so many of Nike consumers excited, frenzy. Ceramic jewelry has its own national soul and personality, have their own “green” image, which incorporates emotional and humane care of history, which itself is a spiritual, Chao Wuzhi, is the carrier of consumers and spiritual value system support.
Third, reflecting the emotional factors
Man and nature, human and social relations more complex, people experience their emotional relationship to the environment has become increasingly deepened, complex, people often are difficult to describe the emotional life. Produced by big factories seems the lack of uniform mechanical products, and changes in personality, so that people feel cold, lack of human touch. Attention to new manifestations of ceramic jewelry methods and new forms, showing the modern ideal, emotional personality psychology, consciousness flows on a variety of world and social cognitive and aesthetic value of art forms. Possess the clay and the nature of fire to bring people closer to come from the traditional memory, from which people feel like children and primitive simple, direct, frank and unfettered that its strong performance to go emotional impulse.
In real life, we need some “fun” of the products to decorate and enrich our lives, and in the form of entertaining fun and charm brought the release of life stress. Young people feeling rich, strong. Especially when intellectual and emotional factors into conflict, you always pay more attention to emotional factors. Reflected in consumer psychology and consumer behavior, consumer behavior of young people by the emotional and intuitive factors, greater intuition told them as long as the goods can be conveyed to more subjective feelings of the people themselves, will quickly make a purchase decision. In short, the activities of young people to buy more obvious emotional color, and its intensity is relatively large.
Fourth, outstanding personality and self-
As the spirit of modern art who advocate the independence of the internal character and external form of publicity, ceramic jewelry and traditional jewelry of a difference than is the external form of the inner unity of spirit and expression, focusing on creating original value of the individual and self- the value of experience. Extreme plasticity of ceramic materials have to give designers a vast creative space. Ceramic jewelry intentionally or unintentionally leave the surface of a variety of texture effects, need art ideas and performance skills, is a spirit of working with individual color results.
Modern minds of consumers often have a “me a” the “only” sense of hope that he is “different one.” Ceramic jewelry in the design, form a rich and rarely rigidly adhere to a form of repeated; in the creation, every hand; in style, a distinctive style, reflecting the independence of personality and self-awareness stamp. When the streets are stereotyped image, how to highlight in a crowd of modern consumers pay more attention to the problem. Ceramic jewelry in its own unique personality and able to meet their “sole” mentality, often can lead to consumer behavior.
In recent years, the field of jewelry design has undergone great changes, characterized mainly reflected in: Emphasis in the design of the concept of rejection of a status symbol, to promote the diversity of materials and non-precious metals exploration of unfamiliar areas, and strive to jewelry and wear complement each other’s body, advocates a concept to replace the form factor, emphasizing the experimental and the concept of jewelry, making the concept of personal artistic designers to play a leading role in the design. Ceramic jewelry design in the pursuit of beauty and artistic beauty of natural interest, engineering, arts integrated cross-display a unique personality and aesthetic different from the past. When the ceramic jewelry to the market, as long as it is characteristic of the times and reflect the values of consumers, fit people’s material and spiritual needs, is undoubtedly of great potential.
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